Artist’s Uniform #8: “… to sail gaily, in brave feathers, right in the teeth of a dreary
convention”

(10/27/2010)

This open letter was published as part of the exhibition invitation I designed for a group show called En Cada Instante, Ruptura at Sala de Arte Publico Siqueiros (SAPS), Mexico City, Mexico.

REVOLT AGAINST DULLNESS

Artist’s Uniform #8: “… to sail gaily, in brave feathers, right in the teeth of a dreary convention”

Dear Audience,

Let me introduce myself. I am an artist in New York City and have been wearing a different Artist’s Uniform for each of the last 8 years.

All these uniforms were uniforms for one. But this installment--Artist’s Uniform #8--takes the form of an invitation to others.

After living abroad in Italy and Mexico, the British author D. H. Lawrence dreamed up the following dress code in a column for London’s The Evening News, published on September 27, 1928:

“Start with externals, and proceed to internals, and treat life as a good joke. If a dozen men would stroll down the Strand and Piccadilly to-morrow, wearing tight scarlet trousers fitting the leg, gay little orange-brown jackets and bright green hats, then the revolution against dullness which we need so much would have begun. And, of course, those dozen men would be considerably braver, really, than Captain Nobile or the other arctic ventures. It is not particularly brave to do something the public wants you to do. But it takes a lot of courage to sail gaily, in brave feathers, right in the teeth of a dreary convention.”

This exhibition invitation can be folded into a green hat (please follow the diagram above). It’s to help you get started on our adventure. Please wear this green hat--and your own red pants and rust-colored jacket--to the opening event announced on this poster.

Wear the hat (as they say in Spanish)! Together we are stronger.

Tyler Rowland

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